Michel Neray
The Essential Message helps you discover your true differentiation and communicate it in the most compelling way. More than just higher sales, (as if that weren't enough), clients and event participants say it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.

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free newsletter on differentiation, branding, sales, marketing, value propositions, unique selling propositions, point of difference, USP and sales
A complete primer on testimonials to build your business
Coaching program for differentiation, branding, sales, marketing, value propositions, unique selling propositions, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals
differentiation, branding, sales, marketing, value propositions, unique selling propositions, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals
teleclasses on differentiation, branding, sales, marketing, value propositions, unique selling propositions, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals


Everything Starts With A Conversation...
including your next sale!

In order to really engage people in conversation about what you do, forget features and benefits. Instead, learn what really engages people in conversation about what you do.

If that sounds simplistic, then why don't more people do it?

In this foundational eWorkbook and Keynote presentation, I'll show you how to use Impact Statements, Persuasion Drivers and Provocative Questions to engage people in a way that's clear, conversational, and most of all, compelling.

You'll learn the fundamental principles that inspired the entire Essential Message approach. If you truly want to discover your Essential Message, start here!

"Finally, a process that has sales and marketing working from the same songsheet! Having participated in many workshops and seminars over the years, I was struck in The Essential "Message, by how your work develops a common language for both sales and marketing people, helping them to align regarding their product or service. During my 15 years of owning and operating a national full service agency, we found that to be the single biggest hindrance to effective promotion for most brands -- sales and marketing could not 'work together'. Thanks Michel."

Derek Lackey
President
Madrigal Masaccio Ltd. Marketing Architects

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