eWorkbook

Of course, everyone knows that all great sales and marketing focuses on the benefits, right? And the higher level the benefit is, the better.

There's only one problem with that - it's wrong.

Telling your prospects that you'll help them - insert any high level benefit, like 'make more money', 'increase productivity', or 'be a hero in your company' - is usually as impactful, credible and differentiating as a politician saying he or she supports world peace.

That's why this eWorkbook helps you sidestep the whole confusing thing about features and benefits, and instead helps you focus on what truly works: Impact Statements.

This eWorkbook literally walks you through the steps you need to take in order to get on the path of simpler, more effective messaging.

You'll learn:

• The three sides of every conversation.
• How to replace features and benefits with something far more powerful and useful.
• Two exercises you can do with your team or mastermind group.
• Nine questions to ask that draw out the real value of the service or product you offer.
• Simple segmentation for more effective messaging.
• And more!

Format	Amount	Click to Buy
PDF eLearning Product plus MP3 Download (Requires Acrobat Reader)	$22.22 usd

Mini-FAQ

Q. What forms of payment can I use?
A. You may pay using any of the following payment options. All payments are processed through Worldpay, offering the highest levels of security and encryption available. For more information about our e-commerce partners, please feel free to link to our partners page.

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Q. What are your refund and cancellation policies?
A. Our refund policy for each of our products and services is simple and designed to give you complete confidence and assurance. If you aren't completely satisfied with an eLearning product within a month of receiving it, we will gladly refund your money. For workshops, your registration fee is non-refundable, however, it is fully transferable: if you cannot make it for any reason, even at the last minute, you are free to invite someone else to take your place. Simply let us know so we can revise the registration list and prepare the appropriate name tag. What's more, our workshops have a 100% satisfaction guarantee: if you attend all the sessions in full and do your homework, and you don't believe you got value out of the workshop, just write a letter outlining your reasons and we will refund all your money. If you join the Bull Pen and decide -- for any reason -- that it is not right for you or not what you expected, you may cancel your membership any time. Simply notify themanager and no further payments will be made. Yes, it's that simple.

Q. How will I be able to access my download?
A. We used to check all the transactions manually, but as you can imagine, things got a little out of hand. As a result, we have automated the responses so that you get automatic downloads. If for any reason you do not hear from us within 24 hours of your order, please contact us or call us directly at 416 534-4766.

Q. Hey What's up with the arrowheads???
A. We love it when we get asked that question because it allows us to describe the story behind our approach and how you use it to discover your Essential Message. For the response to this question, link to E-ssential Message #28!

Q. I have a question not answered here -- what should I do?
A. We welcome all questions, no matter how frequently or infrequently they get asked. Simply contact us and we'll get back to you right away!

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